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Biansix is a modern urban brand that stands for a convenient and free lifestyle. Biansix offers the customers footwear that makes them feel relaxed and comfortable. Biansix attitude is lazy. Lazy to sit down, bend or tie shoelaces. 

Looking at the name of the brand “便鞋式” we saw a pair of slippers in the character 鞋 (eng. - shoes). That’s where the sparkle came from. We added up hand-drawn walking legs to both versions and created a logo with a continuous walking cycle that unifies Chinese and English typography. Simple illustration and fun typography have created a set that perfectly reflects the soul of the brand.

Transform Awards Asia 2022

Best use of a visual property - Gold

Best use of typography - Gold


IDA 2022

Print-Logos, Trademarks and Symbols - Gold 

Print-Corporate Identity - Silver 

Multimedia-Animation - Bronze

Print/Packaging - Honorable Mention 

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