Biansix is a modern urban brand that stands for a convenient and free lifestyle. Biansix offers the customers footwear that makes them feel relaxed and comfortable. Biansix attitude is lazy. Lazy to sit down, bend or tie shoelaces. 

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Looking at the name of the brand “便鞋式” we saw a pair of slippers in the character 鞋 (eng. - shoes). That’s where the sparkle came from. We added up hand-drawn walking legs to both versions and created a logo with a continuous walking cycle that unifies Chinese and English typography. Simple illustration and fun typography have created a set that perfectly reflects the soul of the brand.

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Transform Awards Asia 2022

Best use of a visual property - Gold

Best use of typography - Gold

 

IDA 2022

Print-Logos, Trademarks and Symbols - Gold 

Print-Corporate Identity - Silver 

Multimedia-Animation - Bronze

Print/Packaging - Honorable Mention