Biansix is a modern urban brand that stands for a convenient and free lifestyle. Biansix offers the customers footwear that makes them feel relaxed and comfortable. Biansix attitude is lazy. Lazy to sit down, bend or tie shoelaces.
Looking at the name of the brand “便鞋式” we saw a pair of slippers in the character 鞋 (eng. - shoes). That’s where the sparkle came from. We added up hand-drawn walking legs to both versions and created a logo with a continuous walking cycle that unifies Chinese and English typography. Simple illustration and fun typography have created a set that perfectly reflects the soul of the brand.
Transform Awards Asia 2022
Best use of a visual property - Gold
Best use of typography - Gold
Print-Logos, Trademarks and Symbols - Gold
Print-Corporate Identity - Silver
Multimedia-Animation - Bronze
Print/Packaging - Honorable Mention